Introduction to Social Media Marketing
Lesson 1: Overview of social media marketing Lesson 2: Importance of social media in business Lesson 3: Understanding target audience and market segmentation Creating a Social Media Strategy
Lesson 1: Defining objectives and setting goals Lesson 2: SWOT analysis of social media presence Lesson 3: Choosing appropriate platforms Content Creation and Management
Lesson 1: Types of content and their impact Lesson 2: Creating a content calendar Lesson 3: Content optimization for different platforms Measuring and Improving Social Media Performance
Lesson 1: Key metrics to track Lesson 2: Analyzing and interpreting data Lesson 3: Improving social media performance Lesson 4: Analyzing social media performance and presenting improvement strategies Practical Labs
Lesson 1: Creating and managing social media profiles Lesson 2: Creating and publishing content 
