Overview of SEO and its importance
Lesson 1: What is SEO
Lesson 2: The significance of SEO for online businesses
Lesson 3: Introduction to SEO audit
Lesson 1: The understanding keyword research process
Lesson 2: How to find and analyze keywords
Lesson 3: Keyword planning and strategy
On-page optimization techniques
Lesson 1: Title tags and meta descriptions
Lesson 2: Header tags and content optimization
Lesson 3: URL structure and internal linking
Website Structure and Navigation
Lesson 1: Understanding website structure and hierarchy
Lesson 2: Importance of website navigation
Lesson 3: Techniques for improving website structure and navigation
Link building and its importance
Lesson 1: Types of links and link building strategies
Lesson 2: Understanding the value of backlinks
Local SEO and Mobile Optimization
Lesson 1: Importance of local SEO
Lesson 2: Mobile optimization techniques
Site Speed and User Experience (UX)
Lesson 1: Importance of site speed and UX
Lesson 2: Tools for measuring site speed and UX
Advanced Technical SEO
Lesson 1: Robots.txt and sitemaps
Lesson 2: Canonicalization and redirects
Lesson 3: Schema markup and structured data
What Will I Learn?
Understanding of the importance of SEO in digital marketing.
Techniques for conducting comprehensive website audits to identify SEO issues.
Best on-page optimization practices include keyword research, content optimization, and meta-tag creation.
Techniques for improving website structure and navigation, including website architecture and URL structure.
Strategies for optimizing website content for users and search engines, including keyword placement and content optimization.
Knowledge of technical SEO, including understanding robots.txt files, sitemaps, and website speed optimization.
Strategies for link building, including internal and external link optimization.
Techniques for tracking and analyzing website performance, including the use of Google Analytics.
Understanding current SEO best practices, including mobile and voice search optimization.
Understanding of the impact of local search, social media, and other factors on SEO.
Social Media Marketers
Search Engine Optimisation Experts
Link Building Professionals
Total Course Duration
40 hours on-demand video
3 downloadable resources
Full lifetime access
Access on mobile
Certificate of Completion
Candidate must have knowledge of Advance SEO Techniques & Methodologies.