Complete Facebook Ads Course – Beginner to Advanced
Course Curriculum
Introduction to Facebook Advertising
Lesson 1: Overview of Facebook Ads Platform
Lesson 2: Lab 1: Hands-on Practice creating Facebook Ad Campaigns
Lesson 3: Setting up Facebook Business Manager and Ad Account
Lesson 4: Lab 2: Hands-on Practice creating Facebook Ad Sets and Ads
Lesson 5: Understanding Facebook Ad Campaign Objectives
Quiz 1: Facebook Advertising
Creating Effective Facebook Ad Campaigns
Lesson 1: Understanding Facebook Audience Insights
Lesson 2: Lab 1: Hands-on Practice using Facebook Audience Insights
Lesson 3: Creating Target Audiences for Facebook Ads
Lesson 4: Lab 2: Hands-on Practice creating Target Audiences
Lesson 5: Best Practices for Facebook Ad Creative
Quiz 1: Creating Effective Campaigns
Advanced Facebook Ad Campaign Strategies
Lesson 1: Advanced Facebook Ad Targeting Strategies
Lesson 2: Lab 1: Hands-on Practice with advanced Facebook Ad Targeting
Lesson 3: Facebook Ad A/B Testing
Lesson 4: Lab 2: Hands-on Practice with Facebook Ad A/B Testing
Lesson 5: Facebook Ad Retargeting
Quiz 1: Advance Facebook Ad Campaign Strategies
Measuring and Optimizing Facebook Ad Performance
Lesson 1: Understanding Facebook Ad Insights and Metrics
Lesson 2: Lab 1: Hands-on Practice using Facebook Ad Insights
Lesson 3: Optimizing Facebook Ad Campaigns for Performance
Lesson 4: Lab 2: Hands-on Practice optimizing Facebook Ad Campaigns
Lesson 5: Scaling Facebook Ad Campaigns
Quiz 1: Facebook Ads Performance Measuring
What Will I Learn?
How to create a Facebook ad that gets results
The different types of Facebook ads and when to use them
How to target your ads for maximum impact
The dos and don’ts of Facebook advertising