This article is a basic explanation of SEO and its various aspects. SEO is Search Engine Optimization and is a famous Digital Skill in Freelancing world. Today we will discuss this field in details and will explain you the process to optimize website and blogs. Xio has a special SEO Training Course in Rawalpindi, which teaches beginners how to use search engine optimization (SEO) to get traffic from Google and other search engines. Xio offers Full Stack Digital Marketing Course in Rawalpindi, Islamabad. We teach you everything you need to know about SEO, On-Page SEO, Off Page SEO, and technical SEO including keyword research, link building, Content writing, backlinks, etc. We provide step-by-step tutorials and videos to guide you throughout the learning process. You’ll also get access to our private community, where you can ask questions and interact with other students.
Xio IT Training SEO Course Outline
Why Search Engine Optimization is a Great Investment and important today and in the future.
What you will learn in Xio Sol SEO course in Rawalpindi
Internal links and external links
Top Tools Used to find keyword for SEO.
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SEO courses with Xio IT Training in Rawalpindi campus:
Search Engine Optimization
SEO is the process of making our website more visible on google; it is the process of getting free traffic to the website —often referred to as “natural,” “organic,” or “earned” results. It may involve optimizing website content, HTML meta tags, title tags, Keywords, headings, images, URL structure, and other elements; It is different from traditional marketing in that it emphasizes optimizing the content and products of the site to attract visitors rather than simply trying to gain them.
Definition of SEO in simple words
What is Seo?
Seo consists of two words
1:Search engine
2:Optimization
Search Engine
The search engine is a software system designed to carry out web searches.
Optimization
Optimization is utilizing resources in the best and most effective way to get a better result.
Search Engine Optimization
Seo is making a website/web page better for search engines so it will rank on google SERP.
Top Search Engine Names
- Bing
- Yandex
- Yahoo
- Baidu
- Duckduckgo
How do Search Engines work ?
There are three Mechanisms of Search Engine
Crawling
Indexing
Ranking algorithm
Why Search Engine Optimization is a Great Investment and important today and in the future. How Seo Course in Rawalpindi help you ?
In the Xio IT training SEO Course in Rawalpindi in the first week of Seo, we will give you complete SEO knowledge, why it is essential in today’s modern world, and how you will bring offline business online with the help of Xio SEO training course in Rawalpindi. In the SEO course in Rawalpindi, you will know what benefit you will get after completing Search engine optimization training from Xio IT Trainings.
SEO Course in Rawalpindi is an excellent Investment for Businesses and students
Because it helps build your brand online. When people search for something they want to buy, they use Google or Bing to find what they’re looking for. Search engines will not find your website if it is not optimized for them. You will only find potential customers interested in your products or services if your website is optimized for search engines.
Boost Website Traffic
With the help Search Engine Optimization you can increase traffic to your site. People searching for information about your business will click on your website if it’s listed near the top of their results page. Xio SEO course in Islamabad trainers are specialized in driving traffic to websites SEO training courses in Rawalpindi give tips and tricks to get traffic to your brand website.
Brands improve conversion rate with the help of Search Engine Optimization
As mentioned before, people searching for information about your company will likely click on your website if your listing appears at the top. But if you don’t have any content on your site, they’ll move down the list and look at the next result. By having good content on your website, you’re increasing the likelihood that someone will convert into a customer.
SEO helps to boost your credibility.
Potential customers will visit your website first to get more information about your business. People will not know anything about you if your website does not appear in search engine results. SEO Training Course in Rawalpindi teaches you how you can build credibility online for your brand
Drive sales with the help of SEO
With a strong online presence, you’ll be able to reach potential customers wherever they may be. Whether they’re using mobile devices or laptops, they can still access your website.
Search Engine Optimization helps save money
Website optimization can be done in many ways without spending much money. You can create high-quality content, add social sharing buttons, and ensure that your website loads fast. These things don’t cost you much, but they can help you save time and money.In Xio SEO course in Rawalpindi we will teach you how you can save time and money with the help of Search Engine Optimization.
SEO Training Course in Rawalpindi helps to build relationships.
Connecting with your audience online allows you to build long-lasting relationships. Seo training in Rawalpindi can share helpful tips and tricks, answer questions, and provide valuable information to their students.
The SEO Helps Get Noticed.
A well-optimized website will appear higher than others on search engine results pages. That way, people will notice your site and visit it instead of clicking on the second or third result.
Keep your website up-to-date with SEO.
Websites tend to become stale over time. The search engines may only rank your website as highly if you last updated it a while ago. You can keep your website relevant and ranking by updating it regularly.
Brand protection is made more accessible with Search Engine Optimization.
If you’re trying to establish yourself as an expert in your field, you must make sure that people know about you. Having a strong online reputation is a great way to do that.
SEO helps build trust.
To increase the likelihood of a potential customer purchasing from you, you must demonstrate that you will deliver what you promise. A trustworthy website will give your customers confidence in your legitimacy and quality of service.In SEO Course in Rawalpindi, trainers help you how you can increase brand awareness and trust.
Authority is built through SEO.
Authority is basically how credible you seem to your target market. If you have a website that ranks high in search engine results, you’ll be seen as an expert in your industry.
Building awareness with Search Engine Optimization is easy
Awareness refers to how widely known you are among your target market. The higher your site ranks in search engine results and the stronger your online presence is, the more likely you’ll be recognized as an expert.
- Search Engine Optimization helps attract attention. Attention is how attractive you are to your target market. Having a strong online profile will allow you to stand out from the crowd.
What you will learn in Xio SEO Course in Rawalpindi
- On-Page SEO
- Technical SEO
- Off Page SEO ( Backlinking )
- local SEO
In the Xio SEO Course in Rawalpindi, our SEO course trainers are highly specialized in Search Engine Optimization ( SEO) SEO training course in Rawalpindi are experts in On Page SEO, Off Page SEO, and Technical SEO where; trainers give step-by-step training to their students on SEO, and we also provide hands-on experience to our student where students get experience within SEO course duration. Xio digital marketing agency is one of the leading digital agencies in Pakistan.
Factor include in On-Page SEO
- What is On Page SEO?
- Importance of On-Page SEO
- Keyword Research in on page seo
- Factors of Domain & Website structure
- Factors of Content optimization & Images
- Factors of Meta Tags, & H Tags • Errors Types
- Redirects Types
- Conversion Optimization
- Breadcrumbs
- Indexations
- Permalink Optimization
- Link to Relevant Resource
- Schema Markup
- Internal Linking
- CTAs
- On Page SEO
On Page Seo improves your website’s visibility in search engines by optimizing its content and code. A list of keywords, meta tags, page titles, internal links, etc., is included in this section.
On-site factors are those related to the actual design and functionality of a website. It includes factors such as how well-designed a site is, how user-friendly its navigation is and how search engines will view its content.
On-Page SEO Factors
At the Xio Sol SEO course in Rawalpindi, our SEO course trainers take students on a step-by-step journey from basic to advanced on-page SEO techniques, enabling them to gain hands-on experience from keyword research to Yoast SEO Rank math SEO and all-in-one SEO.
What is a keyword?
A keyword is a word or phrase users type into search engines to find information online. When someone does a search query, the keywords entered by the user determine what results they receive. Using relevant keywords throughout your content is an excellent way to optimize your website for search engines.
Keywords are important because they allow Google to identify what your site or blog is about. You need to include keywords in your posts to rank well in searches.
Keyword research is a crucial part of Search Engine Optimization. The goal is to determine which words people use to search for information about your topic. This helps you create content that matches those terms.
Let’s start by brainstorming a list of potential keywords. Then, look at the top organic results for each term. What does the page look like? How long is the title? Does the description contain the same keywords? Is the URL optimized for these keywords?
Important types of keywords.
In the SEO training Course in Rawalpindi, our SEO trainers give complete knowledge of keywords research Seo course in Rawalpindi instructors are specialized in On Page Search Engine Optimization keyword research; we provide a comprehensive understanding of keyword research and hands-on experience to our students so they will able to find high search volume keywords with low competition. Different keywords help to rank our content on google SERP; some important keyword lists are below.
Short tail keyword
Long tail k/w
Mid tail keyword
Navigational k/w
Commercial k/w
Informational k/w
Lsi k/w
Transactional k/w
Short tail keyword?
A short Tail Keyword is a type of keyword not commonly searched by users. But they have high traffic and conversions.
Navigational keyword
Navigational keywords are those keywords that relate to some specific brand or website.
E.g
Best Shilajit for men on amazon
Best phamolorganics kilao
Commercial keywords
A commercial keyword is a word or phrase a business pays to appear on top of a Google search. They’re also known as paid ads.
They’re a great way to increase traffic to your site, boost conversions and improve Search Engine Optimization.
E.g
Shoes for men online
Ipad mini-reviews
Shoe price online
Transactional keywords
Transactional keywords are those keywords that have a strong intention of purchasing products or services
e.g, Buy Walnut Online
Hire a Digital Marketer
Informational keywords
When searching for information on Google, you might notice that some websites appear at the top of the page even though they don’t contain much useful information. This happens because these sites have been optimized using Search Engine Optimization techniques.
Mid-Tail keyword
Mid-tail keywords refer to those long-tail keywords that are less competitive and thus easier to rank for. These keywords are longer and more specific, such as “best dog food for senior dogs” or “best dog toys for large breeds.” They also tend to be less expensive to bid on.
LSI keywords
Lsi stands for latent semantic indexing.
An LSI keyword is a word, or phrase frequently searched for by Google. The Lsi keyword is also called a long tail keyword. These terms are often longer than normal, which is why they are LSI.
L: Hidden /unclear
S: Meaning
I: Search Engine Google
Tools to find LSI keyword
- Google SERP
- Keyword.io
- Lsi graph & more
.
long tail keywords
Long Tail Keyword: Long tail keywords are those keywords that have low search volume but a high conversion rate. These keywords are highly profitable and generate a huge amount of traffic.
The basic point for keyword selection?
Search volume of keyword
Keyword difficulty | competition
Keyword intention
What SEO tools will you get in SEO Course at Rawalpindi Campus
At the Xio Sol SEO training course in Rawalpindi campus, we give our students all pro SEO tools for free and hands-on experience. Seo Course in the Rawalpindi campus offers students the following tools to get hands-on experience.
- Semrush
- Ahrefs
- Uber suggest
- Keyword planner
- Google Trends
- Spyfu
Domain Name
Domain names are the addresses of websites. They consist of letters (or numbers) and punctuation marks. e.g., www.phamorganics.com is a domain name.
A domain name is a unique address that identifies a website or web page. The domain is divided into a top-level (TLD) and a subdomain. The TLD is the part before the period (.) in the URL. Examples include. .net, pk, org, com, etc. In our example above, google.com is the subdomain.
You can register a domain name for free at GoDaddy.com. Once registered, you can manage your domain through their site. If you want to transfer your domain from another registrar, they offer a service called DNS Transfer.
At the Xio Sol SEO Training in Rawalpindi campus, our trainer will explain why a domain name is essential and how to select a good domain name for your business. SEO Course in Rawalpindi campus trainers all multi-business owners who work worldwide online and offline and have plenty of business experience.
Website structure
Website structure refers to the way your website is organized. The structure of your site determines how visitors navigate through your pages. This affects how they interact with your site and whether or not they return to visit later.
Website structure is important because it helps determine how well your site performs. You need to understand how to organize your site to get the best results from your SEO efforts.
A good website structure is essential for effective Search Engine Optimization. There are several ways to organize your site, such as using subdomains, creating separate landing pages, and having multiple sections. These methods can be combined to create a unique website structure. At Xio SEO Training in Rawalpindi, our trainers will tell you why website structure is essential in Search Engine Optimization, and we will guide you on how you can set the website structure for your website.
Content
Content is the heart of SEO. No one will ever find your site without good content, no matter how many links you have. Content makes people click on your link—reading articles about search engine optimization to know what content would be best.
.
SEO training in Rawalpindi Campus Xio It trainers are highly specialized in Seo Content Writing and Xio IT Agency is providing free SEO Content writing courses All over Pakistan
There are two types of Content:
On-Page Content
This includes everything on your website that’s not linked to from another page. This includes text, images, videos, etc.
Off-Page Content
Includes anything off your website that might help someone find you. Links to your social media profiles, press releases, and other external pages are considered Off-Page Content.
The best way to improve your content is to write great content. It would be best if you always tried to ensure that the information you provide is useful and interesting. When writing, remember that the reader is looking for answers to their questions. Make sure that you answer those questions clearly and concisely.
Content is the heart of Search Engine Optimization; without SEO content, we can’t rank higher on google SERP in the Xio Seo training in Rawalpindi; our trainer will guide you on how you can write Search Engine Optimization content for your website or blog.
Images
Images play a crucial role in SEO. They can increase traffic, boost conversions, and improve user experience. But they also come with some risks. What are those risks, and how do you mitigate them?
Images are the bread and butter of SEO. They allow you to create compelling content that engages readers and encourages them to click through to your site.
But using images correctly can backfire and help your rankings. Follow these simple guidelines to get the most out of your images.
Page title
Page titles play a vital role in Search Engine Optimization. the page title is the first impression visitors see when they land on your site. To rank higher on Google, you should pay attention to them.
Page titles are also known as meta descriptions. These are snippets of text that appear below the URL in search results. The length of these snippets varies depending on the type of page. For example, a blog post has a much shorter description than a product listing.
By optimizing the page title, you can increase CTR. However, you get more traffic from Google SERP. Two ways to optimize your page titles. First, you can write compelling headlines that grab readers’ attention. Second, add keywords in the title.
Meta Description
What exactly is a meta description? Is it important or even necessary? Should I include it at all?
A meta Description is a short snippet of text that appears under the title tag of a web page. It helps Google determine what the page is about and displays relevant information to searchers.
Meta Keywords
Meta keywords appear at the top of search engine results pages (SERPs) for a particular topic. These words help Google determine what content should appear in SERPs for that topic. Meta keywords are not visible to users but affect how well your website ranks in search engines.
Breadcrumbs
In Search Engine Optimization, breadcrumbs are used to describe how search engines navigate websites. Search engine spiders crawl web pages and follow links to other pages. When they reach a page, they look at the text on each link and decide whether or not to click on it. If the Spider finds a link that goes back to the same website, it may ignore it. Sometimes, however, the Spider will follow a link if it’s going to take the user somewhere else. If the link takes the user to a different site, Spider will follow that link and visit the new site.
The breadcrumb trail helps the Spider know where it came from and where it is going. A good example of this would be a recipe website. You might start reading a recipe and then find yourself clicking on a link to read about baking soda. That link could lead you to a page about baking soda, but it could also lead to a page on baking chocolate chip cookies. If you were following the breadcrumb trail, you’d realize that you’ve already visited the page about baking soda, and now you’re ready to move on to the next step.
This is what makes breadcrumbs useful in Search Engine Optimization. Adding breadcrumbs to your site makes it easier for search engines to understand where your users are coming from and where they are going.
Conversion Optimization
Conversion rate optimization (CRO) is a strategy that aims at improving the conversion rate of a web page or landing page. This involves optimizing the design of the page itself, as well as its copywriting, images, etc.
Conversion rate optimization is crucial in marketing because it helps increase sales and conversions. The goal is to optimize the user experience of your site.
A good CRO strategy should focus on three main areas:
- Design
- Copywriting
- Landing pages
Social links
Social links are short URLs that link directly to other websites or apps. They allow you to share content from one site to another without copying and pasting the URL. This makes them great for sharing content across platforms and devices.
You can create social links using Bitly, Buffer, and ShareThis. These tools let you generate unique links that include custom text and images. The result is a link that looks professional and is optimized for SEO.
Social media platforms include
Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, Tumblr, Google+, Reddit, etc.
Do follow links
Dofollow links are those links in which we allow the crawler to crawl the link, which means link juice is a transfer which means Authority is a transfer.
No, follow links
No, follow links don’t allow the crawler to crawl the link, which means no link juice is transferred, which means Authority is not transferred to other webpages or websites.
Internal links and external links
Internal links are links from within your site to other pages or posts on your site. External links are links from outside sites to your site.
External links are important because they provide additional context to your page. They also increase the likelihood that Google will rank your page higher. Internal links are less useful because they don’t add much value to your page.
XIO IT SEO LAB
In Xio IT training for SEO Lab is a leader in the field of Search Engine Optimization (SEO). With a team of experienced and knowledgeable digital marketing experts, XIO provides comprehensive Search Engine Optimization services to help businesses and students to reach their goals. Our services include keyword research, on-page optimization, link building, content development, and more. We also offer analytic services to monitor and analyze the performance of your Search Engine Optimization campaigns.
The Xio IT SEO Training Course in Rawalpindi campus Lab ensures that your website will optimize for search engines to reach its maximum potential. The Xio IT Training at Rawalpindi campus Lab can help you increase website traffic or improve your ranking on search engine results pages.
Xio IT SEO Training course in Rawalpindi campus Lab provides free SEO tools for students to use while they learn about Search Engine Optimization.
These tools help students understand how properly optimize their websites for search engines. Xio Labs offers free link-building tools for students to build links to their websites.
XIO SEO Training Course Certification
The Xio SEO Training Course in Rawalpindi campus provides certification for their student The Xio SEO Training Course Certification is the perfect way to get up to speed in Search Engine Optimization and digital marketing. For those who are looking to develop their Search Engine Optimization skills, this course provides a solid foundation.
It covers a range of topics from keyword research and content optimization to link building and website audit. The course also includes hands-on exercises and real-world case studies to help you understand how to apply the concepts you learn. At the end of the course, you will be awarded a certification that demonstrates your knowledge and expertise in Search Engine Optimization.
This certification is widely recognized by employers and can help you stand out from the crowd when applying for jobs. The Xio SEO training course in Rawalpindi SEO Course Certification is an excellent resource for anyone looking to take their Search Engine Optimization career to the next level.
Related Article
-
Technical SEO
-
8 Top Errors in SEO
-
Google Algorithm
- Off Page Seo
FAQS
What is the bounce rate in SEO?
The bounce rate is calculated when someone visits a single page on your website and does nothing on the page before leaving.
What is dwell time SEO?
Dwell time is the time spent on a website before returning to the SERP; it is when someone clicks on a product or adds to a card or purchase.
Is There Any Special Requirements For Xio SEO Training Course in Rawalpindi campus?
There are no special requirements for Xio SEO Course in Rawalpindi. However, if you want to take the course, you should be familiar with computers and the Internet.
How to enroll Xio Sol It Training Seo course in Rawalpindi Campus?
The first step to getting started in the Xio SEO course in Rawalpindi is registering at xiosol.com/seocourse.
You need to fill out the registration form. Then you will receive an email confirmation about enrollment. After that, you must complete all the requirements before starting the course. Once you meet them, you will receive emails about the system.
Who Can Join XIO SEO Classes?
Anyone who wants to join the SEO course in Rawalpindi campus classes can do so;
We provide online and offline courses all over Pakistan; you can register from anywhere.
When Does the XIO SEO Course in Rawalpindi Class Start And End?
SEO training course in Rawalpindi classes starts on Monday and ends on Friday.
Where Can I Take XIO SOL SEO Online Training?
You can take SEO online training from any where in pakistan.
Do I Need A Computer Or Internet Connection To Register At the XIO SEO Website?
It would be best if you had a computer or internet connection to register for the XIO SEO training course on the website. But if you don’t have a laptop, don’t worry; we have computers in our Xio lab for practice.
What are the Types of Seo ?
There are three types of Seo
On page Search Engine Optimization
Off Page Search Engine Optimization (Backlinking)
Technical Search Engine Optimization
Which course is best for SEO?
Search Engine Optimization is a vital part of marketing strategy. If done correctly, it can significantly increase traffic to your site. But how do you choose between paid and organic SEO?
There are two main types of Search Engine Optimization: Paid and Organic. Both methods have their pros and cons. Which is better? How much does each cost? And what should you look out for before choosing one over the other?
The answer depends on your budget and goals. A leading digital marketing and Search Engine Optimization company in Pakistan, Xio Sol provides various SEO courses for students and businesses in Pakistan. For a free consultation, please go to our website to enroll.
Is SEO a good career?
Yes, SEO is a great career. There are many ways to earn money from Search Engine Optimization. Some include freelancing, blogging, social media marketing, affiliate marketing, etc.
The goal of Search Engine Optimization is to rank higher in Google searches by optimizing your web pages. The higher your page ranks, the more visitors you’ll receive.
What is an SEO course?
Search Engine Optimization has become a very lucrative profession. The demand for Search Engine Optimization professionals is increasing at a rapid pace. If you want to start a successful career in Search Engine Optimization, you should consider these important questions before starting your journey.
SEO improves a website’s visibility by optimizing its content in search engines. Through various strategies, such as link-building and keyword research.
There are different ways to earn money from Search Engine Optimization. Some include
- Freelancing,
- Blogging,
- Social Media Marketing
- Affiliate marketing, etc.
Can I learn SEO in 2 months?
You can easily learn SEO in less than two weeks. All you need is some time, patience, and practice. Let us teach you how to start optimizing your website today.
Does SEO require coding?
No Search Engine Optimization required coding SEO; you will do page-off-page and backlinking on-page Search Engine Optimization consists of content images, video optimization, internal linking, etc.; off-page includes backlinking and technical Search Engine Optimization consists of website structure, site speed, mobile friendly, etc.
Is SEO a high-paying job?
Yes, Search Engine Optimization is a high-paying job; you will get a job after completing the SEO course; if you want to learn the SEO course, Xio sol provides digital marketing and SEO courses in Rawalpindi online and offline for free consultations for more details, you can visit xio sol official website.
What is the basic salary of SEO?
The basic salary of an Search Engine Optimizer depends on his skill and how much he understands the basics of SEO; normally, people earn 1000 to 5000 dollars as a freelancer, and you will also get a job salary in the range of Rs50000 to Rs100000 in Pakistan..
Is the SEO job stressful?
Yes, Search Engine Optimization is a very stressful job; you need to work harder and smarter to rank your website on google SERP which means you need high-quality content and lots of backlinking to increase traffic and DA and PA of the website.
Is SEO a long-term career?
Yes, SEO is a long-term career in digital marketing; you have two options for Search Engine Optimization
- Search Engine Optimization job
- Freelancing
In an Search Engine Optimization job, you will work for another company in consideration you will get a salary.
While as a freelancer, you will start your online business; you can create your website and rank on google to earn affiliates through different affiliate programs, e.g., Amazon affiliate, Amazon Associate, click bank, etc.
Is SEO a good career in 2023?
Search Engine Optimization is a good career in 2023 and beyond; if you are looking to start your career online as a freelancer through search engine optimization, you will rank your website and also promote other brands’ products as affiliates and earn a commission; you can do this only with the help of Search Engine Optimization
How do I start my SEO career?
If you want to start your career as an Search Engine Optimization expert, you will need to learn a few skills, e.g., content writing; in Search Engine Optimization, content is king; with optimizing the content, you can easily rank your website second backlinking with the help of backlinking you can increase traffic to your website and also increase website authority—third need to learn some website skills.
Will SEO exist in 5 years?
There will never be an end to SEO (Search engine optimization) in the next five years because when we talk about organic traffic, Search Engine Optimization is the no-one skill; this time, with SEO, you will not rank your website or social media platforms like Facebook pages, Instagram pages, Pinterest, etc., with the help of Search Engine Optimization millions of business earn billions of dollar every month . in a single day on google per day searches more than 8.5 billion.
Does SEO have a future?
Search Engine Optimization is the only skill that will grow in the future; without Search Engine Optimization, no website or social media pages will grow for organic traffic; you need to work on SEO.
Can SEO work without a website?
Yes, with our website, we can do Search Engine Optimization for youtube channels; we can rank youtube videos on the youtube platform and google SERP, and you can also rank your social media videos and images with the help of Search Engine Optimization.
What are the four types of SEO?
There are four types of Seo Search engine Optimization
Onpage Search Engine Optimization
Off-Page Search Engine Optimization
Technical Search Engine Optimization
local Search Engine Optimization
What is the purpose of SEO?
The primary purpose of SEO is to rank our website, blog, product, or services on google SERP to get free traffic; with the help of Search Engine Optimization, we can also rank social media platforms, e.g. Facebook page, Instagram images, and videos, Pinterest videos and images on google, Search Engine Optimization is the backbone of online marketing.
What is a good on-page SEO score?
Search Engine Optimization score must be between 80-100. A high on-page Search Engine Optimization score indicates that your site has fewer issues, such as duplicate content, broken links, and poor-quality content. These problems can affect your rankings negatively.
Conclusion
In the modern world, millions of businesses bring their brands online for better sales, but online generating sales is challenging;
many businesses run paid marketing to get leads; on the other side, SEO brands get free website traffic. Experts in search engine optimization use SEO techniques to bring free traffic to a website.In the Xio SEO training course in Rawalpindi campus,
we train students and business people to rank their E. Commerce websites on google SERP; we also offer SEO jobs for bright students.
